UX Psychology and Ethics: a complex relationship
Successful products are not about beautiful interfaces and great features; they increase the customers’ wellbeing and help them reach their goals. A deep understanding of people and their mind is necessary to create delightful products. Applying psychology to design can help you get there. However, it is all too easy to use psychology to manipulate and trick users.In this webinar, we will discuss some of the most important psychological insights for designers – and their ethical ramifications.
You will learn:
• How people make decisions
• How to use nudges and choice architecture (for good)
• How to apply ethical standards to your design
Tiziana d’AgostinoUX Psychologist and Interaction Design consultant
Tiziana d’Agostino is a UX Psychologist and Interaction Design consultant, with more than 18 years in the design field.
She has a Masters’ in media Psychology and have been teaching User Experience and Interactive design at two San Diego Colleges.